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Music School
Location
New Orleans
Role
Social Media Manager and Content Creator
Platforms
Instagram and Facebook
Goal: Increase community engagement and followers on Instagram
Result: Generated direct sales leads and quotes
• Through thoughtful content curation with themes focused on community involvement and music education, we expanded brand awareness and increased traffic which reflected positively in aligning KPI's.
• Improved content quality by creating original photo and video assets on site to improve overall online presence
• Encouraged UGC by consistently reposting tagged content to both instagram feed and story.
• Crafted tailored content for Instagram, encompassing photo carousels, reels, and industry-specific Instagram Stories
• Designed graphics to be used for paid advertisement assets
• Managed content calendar and provided in depth analytics reviews monthly
• Stayed up to date on the latest industry trends, local events and customer interests to maintain relevancy
• Assisted in managing website to maintain consistent branding across platforms
• Developed and ran paid advertising campaigns on both Instagram and Facebook to promote events
