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Specialty Coffee Company
Location
New Orleans, LA
Role
Social Media Manager & Content Creator
Platforms
Instagram & Facebook
Goal: Increase community engagement and followers on Instagram
Result: Generated direct sales leads and quotes
• Through thoughtful content curation with themes focused on community involvement and coffee knowledge, we expanded brand awareness and increased traffic which reflected positively in aligning KPI's.
• We leveraged the local, independently owned coffee shop identity to draw in locals and tourists through selective brand messaging, customer targeting and carefully crafted optimization specific to instagram and Facebook audiences.
• Improved content quality by collaborating with vendor photographers and video producers to develop fresh imagery and content creating on location myself
• Encouraged UGC by consistently reposting tagged content to both instagram feed and story.
